Content marketing is also an essential component of a successful dentist marketing strategy. In addition to providing information about your services, this type of marketing can establish you as an expert in the field. For instance, creating articles and videos that share dental hygiene tips or explain certain dental procedures can help build trust with your patients and drive new traffic to your website.
A successful dental marketing strategy starts with a thorough understanding of your audience, goals, and budget. Then, your marketing team can plan a strategy that will help you achieve those goals in line with the best return on investment possible.
Many dental practices have specific specializations, such as pediatrics or orthodontics, and these may dictate specific marketing tactics. For example, a pediatric dentistry office would want to gear its marketing toward families and children. Another office might choose to target seniors or young business people.
The types of procedures offered by a dental practice can also affect the marketing budget, as each procedure is priced differently and offers different potential outcomes for patients. For instance, a dental implant practice and a dental orthodontics practice are two distinct businesses that can have very different production levels for every patient.
Digital Marketing for Dentists
A website and social media are a must for any dental practice, but it is equally important to invest in digital marketing strategies to ensure that your online presence is optimized for search engines like Google. This can include SEO, PPC, and other paid advertisements.
Another way to spread the word about your dental office is through testimonial videos featuring current patients. These are a great way to showcase your excellent results and warm and welcoming office environment to prospective patients. A patient who has seen a friend or coworker receive a dental procedure at your office will be more likely to book an appointment themselves.
Finally, it’s important to make yourself known in the community by participating in local events and by hosting your own dental-related community events. For example, holding a free dental education event in your office about the importance of good oral hygiene can teach your community how to prevent common dental problems. Likewise, hosting an event to celebrate the Fourth of July or Halloween can expose you to a new audience.
Rather than hiring someone in-house, some dental practices prefer to partner with a marketing agency that can provide a full suite of marketing services. An experienced agency can work closely with your team to elevate your brand and craft intentional messaging that is unique to your dental practice. In the end, this will help you stand out from your competitors and attract more patients to your clinic.